Lovingly made with all-natural ingredients. Each drop is mild, safe & gentle for baby's delicate skin.
Being a first-time parent is overwhelming. Start with our must-have essentials, made safe for delicate newborn skin.
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Natural Rice Baby Bath & Sunflower Baby Oil.
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Thoughtful gifts for new arrivals.
Shop →Stock up on Rice Baby Powder, Sleepy Time Stick Ons, and more tiny essentials while they last.
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Plant-based ingredients
No harsh chemicals
Gentle everyday formulas
Parents' Choice · CNN
"Finally a baby wash that doesn't irritate my newborn's skin. So gentle and it smells lovely!"

"The Rice Baby Powder is a staple in our home. Love that it's all-natural and SLS-free."

"Sunflower Baby Oil is our nightly ritual. Mild, safe and my little one sleeps so well."
